Alcohol Consumption - serving & sampling

The consumption of alcohol within the halls during build-up and breakdown is not permitted. Alcoholic drinks will not be available from the catering outlets within the halls during these times.

Further guidelines on Alcohol Sampling can be found under Sampling.

If you intend to serve Alcohol as Hospitality, please see the information under Catering – Stand Hospitality.

Badges & Passes

No one will be allowed access to the halls without registering, whether exhibitor, contractor or visitor. This applies at each point of entry to the venue. During Build-up and Breakdown CDM Regulations include that everyone who needs to access the hall must have read and understood the Site Rules that will be sent closer to the event and confirmation that they have been read and understood is required before entry is permitted.

  • Exhibitor Badges
    You can register for Exhibitor Badges using the link on the homepage of your Exhibitor Hub. If you have any queries regarding Exhibitor Badges, please email

    Once registered you will receive an email containing your badge. These must be printed out in advance and brought to the event. Due to Coronavirus the registration system will be as contactless as possible so there will be limited facilities on-site to address any issues.

    The badge will carry your name and company. Exhibitor badges give exhibitors free access during build-up, open and breakdown periods.

    Remember to order badges for any temporary staff you are employing to work on your stand.

  • Contractor Passes

    New for 2021: build-up & breakdown e-badges are valid only for the build-up and breakdown periods only. All contractor staff will need to register to have a build-up & breakdown e-badge. Access to the hall will require this e-badge or exhibitor badge.

    Click here to order to order build-up & breakdown e-badges. Please circulate as required.

    To ensure your appointed contractor receives this link to register please complete the Contractor Nomination Form and we will liaise directly with them to register their staff.

    Exhibitors must request build-up & breakdown e-badges for use by their own staff who will not be onsite during the Open Period.

  • Vehicle Passes
    Vehicle passes are NOT provided by the Organisers for this event. HOWEVER – it is essential that a slot is booked using Voyage Control – Olympia’s online traffic booking system – live from 1200hrs on 1 September. You will then receive a Vehicle Pass via email that you will need to show to the traffic marshals upon arrival (printed pass is advisable). Please see Delivery of Goods.
Banking Facilities

There are ATMs located inside the National Hall next to the National entrance foyer.

Business Centre

Photocopying, faxing and IT facilities – including internet access – are available from the Business Centre located within the Olympia London Management Offices.

Breakdown Procedures

Breakdown Period:
Tuesday 5 October 1730 – 2200 hrs
Wednesday 6 October 0800 – 1200 hrs


  1. All vehicles must book a time slot via Voyage Control– Olympia’s online traffic booking system IN ADVANCElive from 1200hrs on 1 September. This system ensures you are able to collect exhibits straight away without delays onsite. Please ensure you have printed your Vehicle Pass to speed up the process.
  2. Early time slots will only be given to cars and light vans until 1900hrs on Tuesday 5 October. After this time, larger vehicles (up to and including 7.5 tonne) will be able to book.
  3. HGV (over 7.5 tonne) are not permitted on Tuesday 5 October. All HGV must plan to load on Wednesday 6 October only. Please note, tenancy ends at 1200 hrs on Wednesday.

General Information

  1. The exhibition closes at 1700hrs on Tuesday 5 October and the hall will remain open until 2200hrs. Contractors will not be allowed onto the exhibition floor until all visitors have cleared the building and it is safe for breakdown to commence (approx. 1730hrs).
  2. Under no circumstances are exhibitors permitted to remove any goods from their stand or commence breaking down their stand before the Exhibition closes. 
  3. Shell scheme exhibitors must remove all product, graphics and furniture by 2200hrs in order to facilitate the dismantling of the stands. If for any reason it is not possible for you to clear your stand by this time please contact the Organisers to discuss the possibility of storing goods overnight. 
  4. Do not bring vehicles to the hall until good are packed and ready to load.
  5. Power supplies to stands will be switched off 30 minutes after the close of the Exhibition, unless an extension is specifically requested. Please contact before the show build-up.
  6. Trolleys must not be used inside the hall until all visitors have cleared the building.
  7. We recommend that you do not leave your stand or any items unattended during the breakdown period as this is a “high risk” time for security. If possible, work in pairs, to avoid this.All portable exhibits, valuable items and any graphics or artwork required for future use should be removed from the hall as soon as possible.
  8. Exhibitors are encouraged to take anything valuable with them. Exhibitors who leave any exhibits or valuables on their stand during the first night of breakdown are strongly advised to arrange for a security guard to man their stand until the exhibits and valuables are removed from the hall. 
  9. Security will be in operation in the hall, but exhibitors and their staff are advised to take every precaution in safeguarding their exhibits and other valuables at all times during the breakdown. 
  10. Exhibitors are reminded that although the Organisers take every precaution to ensure the safety of the Exhibition, the Organisers, the venue nor any of their contractors can take responsibility for losses or damage that occur during the breakdown period. 
  11. Please co-operate with Olympia Traffic Staff – they are there to help!
Car Parking

There is limited on-site car parking in the Motorail car park, a flat-surface car park with a height restriction of 4m. It is open from 0700hrs until one hour after the building closes (or one hour after the event closes on open days) and all parking is chargeable. Advance booking is strongly recommended, as spaces cannot be guaranteed otherwise – please visit for further details and to book. Details of alternative local car parks can be found here.

Due to the limited parking available, we strongly recommend that you consider using public transport to reach the venue and contact our official freight-forwarding contractor, who will organise your stand deliveries and collections for you, see contact details under Delivery of Goods.

The Olympia car park operates a pre-booking number plate recognition system. At the time of booking you will be required to submit your vehicle registration number. On the day of arrival, the registration details will be automatically read at the car park barrier. Once the number has been recognised you will be issued with your ticket. Please retain this ticket as you will need it on exiting the car park.

Amendments can be made online before 1800hrs the day before your first parking date. Failure to arrive in the correct vehicle with which you have pre booked for will result in another charge being debited. The initial payment will not be refunded. Please bring a copy of your booking in case of any problems.

A list of parking FAQ’s can be found here. If you are not using the loading area via Olympia Way, then you will need to follow this Parking Access Map for directions to the Motorail Car Park.

Catering Outlets

The following catering facilities will be operating on the last day of Build-up (3 October 0900 – 1600hrs* subject to business). Outside these hours there are various shops and cafes within walking distance of the hall.

  • Little Orchard

The following catering facilities will be operating during the Open Days:

  • Little Orchard

Due to Coronavirus the Catering Outlets will not long be allowed to re-fill customers own bottles or coffee cups. There is a re-fillable water dispenser inside the hall next to the National entrance foyer.

Catering – Stand Hospitality

Exhibitors are not permitted to sell food or drink from their stands.

HOST by Gather & Gather are the official suppliers of stand catering at Olympia. If you wish to provide hospitality on your stand, you must obtain the food and drink from HOST. This relates to Hospitality ONLY and does not affect sampling of your own products – see requirements and conditions under Sampling.

HOST are able to provide a range of items for exhibitors to order. for more information on Hospitality Catering, order online here or email

If, in the opinion of the HOST Olympia, an exhibitor contravenes sampling sizes or provides food and drink to visitors as hospitality that has not been purchased from Host, they reserve the right to charge the exhibitor the corkage or concession fees as follows. Please contact HOST for more information.

Corkage Fee
If you supply alcohol that is not your product, for any reason, which has been purchased elsewhere, the venue will charge a ‘Corkage Fee’ based on the costs below. Once you have paid the corkage fee on alcoholic drinks ‘Host’ by Gather & Gather will become the licensee covering your stand and you will be briefed on the relevant licensing legislation.

Champagne                                       (70cl) £20.00 per bottle
Sparkling Wine                                  (70cl) £15.00 per bottle
Wines                                                 (70cl) £10 00 per bottle
Spirits                                                 (70cl) £30.00 per bottle
Beers                                                  (275ml) £1.50 per can/bottle
Soft Drinks and Mixers                    (330ml) £1.50 per can/bottle
Fruit Juices / Mineral water            £1.50 per Litre


No one under the age of 16 is allowed into the exhibition hall during build-up or breakdown. There are no exceptions to this rule.

Cleaning / Waste Disposal

All gangways and common areas within the exhibition hall will be cleaned overnight.

You and your contractor are responsible for removing and disposing of excessive waste from the exhibition hall. Waste materials (e.g. carpet, carpet tape, construction materials, flooring, furniture, food waste and pallets) MUST NOT be abandoned onsite.

All waste, except small quantities of litter, produced by your stand must be removed from the venue at the end of the end of the event.  Any costs incurred for the disposal of any large items, such as boxes of literature, carpet and stand fitting materials will be passed to you or your contractor.

Stand Cleaning
Stands will be swept or hoovered overnight. Cleaning excludes the wiping down of, shelfs, cabinets, exhibits, seating and any other surfaces. Please note the cleaners do NOT mop floors.

Please contact Olympia’s cleaning department direct if you have any special cleaning requirements, such as window/glass cleaning or scrubbing of vinyl floors.

Olympia In-House Cleaning Services
T: +44 (0)207 598 2510

It is important that exhibitors clean their own respective stands throughout the tenancy. Exhibitors should be responsible for supplying their own cleaning products and hand sanitisers, and have appropriate safety data sheets with completed COSHH assessments for products used.

If you have a locked area on the stand – office or kitchen – that requires overnight cleaning or are using a night sheet please leave a DUPLICATE key in the Organisers Office that will be retained for the duration of the show.

Code of Practice

During the open period please ensure your stand is manned throughout the day and all exhibits remain on display during the published open hours. In order that no discourtesy is shown to last minute visitors, we ask that no dismantling of any displays or exhibits commences before 1730hrs on Tuesday 5 October.

Delivery of Goods

Important notice – Independent Hotel Show 2021 has moved to the National Hall on the ground level, follow this link for live floorplan.

Please ensure that a representative of your company is onsite to receive and sign for deliveries. The Organisers are unable to sign for goods on your behalf. This is particularly relevant if you should decide to use a courier to deliver goods, who will often not leave them unless they have a signature.

If any deliveries arrive before the first day of tenancy Friday 1 October at 0800hrs, they will be turned away and may not be re-delivered in time for the show open.

If you are making deliveries during the open days of the exhibition, these can only be made between 0800 – 0900hrs before the exhibition opens. Hand carriable items can be delivered any time via B Gate on Olympia Way.

Please note Olympia cannot take responsibility for any deliveries.

Delivery of Goods – Vehicle Access

NB: Building work at Olympia has meant that the location of the loading bays have changed, please follow this link for an updated Unloading Map – unloading for the National Hall is in the Red Zone. Please access the site down Olympia Way and follow the directions of the Traffic Marshalls.

All vehicles delivering goods to Olympia, whether contractors or exhibitors, must book a slot using the online traffic booking system. For guidance please click here.

To book, visit from 1200hrs Wednesday 1 September.

Input your stand and vehicle details then chose your time slot:

  • If you don’t know your vehicle or driver details you can add these in at a later date
  • Print your vehicle pass and display it in the vehicle. Alternatively, you can show your vehicle pass on a mobile device and the traffic marshals will write you a pass to display.

Due to limited space in the loading bay, you may save time if you carry small items from/ to the car park before or after the show rather than booking slots in the loading bay.

Unloading times

  • Cars                                30 mins
  • Van                                 1 hour
  • Rigid Lorry                     1 hour
  • Rear-Loading Artic       1 hour 30 mins
  • Side-Loading Artic       1 hour 30 mins

All vehicles will need to be moved after their allocated time.

This system DOES NOT entitle you to park. Please see Car Parking.

Delivery of Goods – Freight Forwarding

Exhibitors, especially (but not limited to) those with goods coming from overseas, are strongly advised to use the services of our official freight forwarding company, see contact details below.

ILS offer a door-to-door service, collecting your exhibits/ stand material from your premises anywhere in the world for direct delivery to your stand. They are also the only contractor who can provide forklift services in the hall.

ILS can arrange, under cover of a special customs bond, for exhibits to enter the country without deposit of duty.  

John Lawson 
ILS (International Lifting & Shipping) 
T: +44 (0)247 633 7955  
Click here for Logistics Live (password: IHS21) 

During Build-up and Breakdown an ILS Enquiry Desk will be located at BB Gate and will be manned from 0800-1800hrs.

All exhibits and materials must be delivered carriage paid to the exhibitor at the stand. The goods should be clearly marked with your company name, stand number and a contact/ mobile number in case of any issues:

Attn: (your company name and stand number)
Independent Hotel Show
National Hall,
Olympia London Exhibition Centre
Olympia Way
Off Hammersmith Road
London W14 8UX UK
(contact/ mobile number)

Dilapidations / Damage to Hall

Please remember that you are responsible for making good any damage caused to the fabric of the exhibition buildings – by you, your agents or contractors. It is in your own interest to satisfy yourself as to the condition of your stand site before the building of your stand and after its clearance.

Disabled Access

Olympia London is well served for disabled visitors and exhibitors. Disabled access to the National Hall is via the main National Hall Entrance. Each stand holder is responsible for making sure that all their services and products can be equally demonstrated to a disabled person as to an able-bodied person.

Wheelchairs are available on loan, on receipt of a refundable security deposit. They should be booked in advance by calling +44 (0)207 598 2411. Your wheelchair can then be made ready for you on arrival at the venue.

Event Support Team (EST)

You will have onsite support from a dedicated member of the Montgomery Events team for your area of the floor who will make themselves known to you on Sunday 3 October. The EST are there to help you in any way they can. Alternatively, you can contact the Organisers Office directly on +44 (0)207 598 6540/1* if you require assistance. 


The Equality Act 2010 meaning of ‘disability’ is ‘a person that ‘has a physical or mental impairment which has a ‘substantial’ and ‘long-term’ negative effect on your ability to do normal daily activities.’

Discrimination is when a person with a disability is treated less favourably than others would be treated and that this treatment in question relates directly to their disability and it cannot be justified. Please note that it is unlawful to discriminate against a disabled person in refusing to provide, or deliberately not providing, to the disabled person any service which is offered or provided to other non-disabled persons. This also relates to the standard of service which is provided to the disabled person or the manner in which it is given.

Stands must be designed in a way as to not discriminate against disabled visitors; this would include, among other things, access to displays, literature, hospitality areas and meeting rooms.

For further information and guidance on what constitutes a disability, please visit and search for the Equality Act 2010.


If you arrange for any filming on your stand, you must inform the Organisers as there are regulations which will need to be followed.

First Aid

If you require non urgent First Aid assistance, the Olympia Control Room can be contacted on +44 (0)20 7598 2411 alternatively internal telephones are located around the hall perimeter dial 2411.  A qualified First Aider will be dispatched directly to any accident area if required.

Medical Emergencies
In cases of a medical emergency call Control +44 (0)20 7598 2666 or internal 2666 via the internal telephones located around the perimeter of the hall, giving exact location of the casualty and details of injuries sustained.  Do not under any circumstances call the ambulance services direct.  By involving Olympia Control, they can co-ordinate the ambulance staff and due to their knowledge of the hall, can direct them to venue and site of accident correctly and quickly. 

Floor Loading

The floor of the National Ground has a loading of 2.15 tonnes per square metre.


Emergency gangways will be in operation during the build-up and breakdown of the exhibition. These must remain completely clear at all times. A detailed plan of which gangways are affected will be shown on the Site Locations Plan, issued prior to the show.

During the Open Period under no circumstances should any part of your stand, furniture, or exhibits etc. project beyond the boundary of your stand. Exhibitors should only work within the confines of their stand. Doors or windows must open outwards onto a gangway.

The exhibitor should not engage in any activity or employ any person or device that tends to create unreasonable congestion in the gangways in the opinion of the Organisers.


Neither Olympia staff nor contractors’ personnel are permitted to accept gratuities for services rendered or service to be rendered. Please notify the Organisers if any personnel solicit gratuities.

Hanging Signs/Rigging

Drop wires are NOT permitted at the Independent Hotel Show. This rule applies equally to any rigging in stand construction, banners and lighting rigs.


BCD Meetings & Events have been appointed as our accommodation agency to help you book your accommodation. They offer a free service and have extensive knowledge in helping both exhibitors and visitors find the perfect accommodation. To avoid disappointment, we recommend you book earlier asap, to check availability and rates click here to book online. For large bookings, you can contact for assistance.


Stand contracts with Montgomery Group require all exhibitors to have a minimum level of insurance cover of £5 million (or equivalent) in order to participate at the show.

Exhibitors who do not currently have the required cover may wish to buy insurance from Hiscox Event Assured. Exhibitors without cover are under no obligation to purchase the required cover in this way and we are not recommending you use Hiscox.

For further information on insuring your stand or to buy an exhibitor insurance package policy please go to, alternatively please call + 44 (0)1206 773 940.

The above link is for UK based exhibitors only, this follows Brexit. If you are located in the EU, please contact who will be able to provide a quotation via their Luxembourg Insurer.

Please note that, as the main contracted stand-holder, you are responsible for any loss, damages, claims, etc arising out of your stand and the activities of any stand-sharers at the Exhibition. 

If there are other Companies sharing your stand, it is in your interest to ensure that they too hold adequate insurance cover.

Lead Scanners

As an exhibitor at a Montgomery Group event, we are pleased to share with you our Lead Scanner App – a complimentary app that allows you and your team to scan, store and export lead data, all from your mobile phone.

Before the show your company main contact will receive an email with login information for this website and the Montgomery Group Lead Scanner App.

Licences (PPL & PRS)

If you intend to play pre-recorded background music or have live music on your stand during the course of the exhibition, you are required, by law, to obtain music licenses. Please visit

Lost Property

Any lost property found should be deposited with our onsite security company (EEP) in the first instance. Security will hold onto any lost property until the end of our tenancy, and then it will be logged with the venue. All items will be kept for three months.

Anyone wishing to trace lost property can contact Olympia’s lost property directly on +44 (0)20 7598 2468 or email Monday to Friday 0800 – 1600hrs.

Low Emissions Zone

Olympia Exhibition Centre falls within the “Low Emission Zone – LEZ”. Please visit which will explain the system to you. Click here for more information on how to make payment for the LEZ. This will affect deliveries and collections from the venue, if your vehicle(s) does not comply with the new regulations.

The LEZ is not the same as the Congestion Charge zone in Central London and the Ultra Low Emission Zone (ULEZ). It is worth checking whether you are driving through central London to get to Olympia Exhibition Centre as there are different charges for ULEZ and Congestion zone, click here for more information if required.

Cars, motorcycles and small vans (under 1.205 tonnes unladen weight) are NOT included.

Direct Vision Standard and HGV Safety Permit – If you drive an HGV over 12 tonnes GVW in Greater London at any time you will need an HGV Safety Permit to show that your vehicle meets the new Direct Vision Standard (DVS). Vehicles without a permit will be subject to a penalty charge notice. Applying for a permit is free, click here for more information.


Exhibitors showing films, creating excessive noise or using audio visual aids that disturb adjacent exhibitors will be asked to reduce the sound to an acceptable level (a maximum of 60dB at the edge of your stand). If this is not complied to the satisfaction of the Organisers, they will be asked to cease such activities in the interest of the overall exhibition.

Organisers Office

The Organisers Office will be located inside the National Hall entrance foyer. This will be manned each day during the build-up, open and breakdown periods from 0800 – 1800hrs.

Our contact numbers once onsite are T: +44 (0)207 598 6540/1*

*Please do not call this number before 1300hrs on Friday 1 October. If you have any operational queries before this time, please contact Kayleigh Williams on +44 (0)207 886 3111.


If you are intending to offer visitors the opportunity to sample your products, please inform the Organisers as we will need to send you a Food and/or Alcohol Sampling Form and further information.

The official caterers, HOST by Gather & Gather, have made the following dispensation about the sampling of exhibitor’s products. Exhibitors may give away tasting samples of their products subject to the following conditions, no larger than:

      • Soft and Hot Drinks                               50ml (1.75 fl oz)
      • Alcoholic drinks
          • Spirits or similar                          5ml (0.18 fl oz)
          • Wine/Alcopops or similar          25ml (0.9 fl oz)
          • Beer/Cider or similar                  50ml (1.75 fl oz)
      • Unwrapped food                                     “bite size” portions
      • Individually wrapped items

In addition, the following conditions apply:

      • No Cooking on stands in permitted however heating-up pre-cooked food is allowed.
      • All sampling must be contained within the stand.
      • Any stand offering food and/or drink is by law categorised as a food premises and is therefore subject to legislation under the Food Safety Act 1990.
      • You will need to make sure that your stand staff comply with the current Environmental Health Regulations governing the handling and sampling of food/ drink product.
      • Allergen Law – provide allergen information specific to the food/drink being sampled.  This information must also be displayed / available on the stand.
        Click here for an Allergen Information Template  
        Click here for the Official Government Website on Allergen Guidance for Food Businesses 

Alcohol Sampling Information
You can only supply samples of alcohol that are your own product or that of a stand sharer.  In compliance with current legislation both the sale and supply of alcohol must be licensed under The Licensing Act (2003), therefore, sampling is also a licensable activity. If you wish to supply alcohol (except that provided by the official caterers, ‘Host’ by Gather & Gather), whether for onsite or off-site consumption, you must adhere to the sampling sizes and supply the name of a Personal Licence holder, together with a copy of their licence. If you require more information on Personal Licence Holders, please contact the Organisers.

Under the terms of the Licensing Act 2003, the venue stipulates that all stand holders serving and / or sampling alcohol must notify the Organisers by completing the Alcohol Sampling Form. Please take note of the restrictions on the form.  For more information please visit:  


Security will begin at 0800hrs on Friday 1 October.

Exhibition halls are vulnerable places, particularly during the build-up and breakdown periods. Please take a few moments to consider how you can look after your products and belongings whilst onsite.

Exhibitors requiring additional security guards on their stand should contact The Event & Exhibition Partnership Ltd on T: +44 (0)148 326 8511.

Security advice for exhibitors

  • Do not leave cash, handbags, mobile phones, valuables, etc. in unlocked drawers, cupboards or on exhibits on the stand. Do not leave wallets or purses in unattended jackets or coats.
  • Night sheets are available for shell scheme stands from Index. These provide a see-through netting barrier that leaves the contents of the stand on view at all times, deterring the opportunist thief.
  • Do not ask neighbours to look after the stand, as they may get too busy with their own.
  • Exhibitors should arrive prior to the official opening time and not leave their exhibition stand at night before all visitors are clear of the show.
  • Check all lockable desks and cupboards before leaving the stand.
  • Never leave the stand unattended.
  • Any exhibitor with small valuables which they wish to leave on the stand, should provide themselves with a lockable cabinet or other safe storage area.
  • Do not lock goods away in hired cabinets on breakdown evening. The furniture contractor will be collecting these items on Tuesday evening.
  • Any exhibitor wishing to change their stand exhibits during the open period must do so between 0800 – 0900hrs daily. Contractor Passes or Exhibitor Badges will be required for this period.
  • Please note that build-up and breakdown days are high-risk periods. Ensure the stand is manned at all times. Do not leave the stand unattended to get your vehicle.
  • Please report anything of a suspicious nature immediately to the Organisers Office onsite.
  • Please do not hesitate to check with the Organisers on any security problems or queries.
  • If you find something is missing notify the Organisers Office and the Security department immediately, giving all relevant information.
Special Exhibits or Activities

Please note any company intending to exhibit the following: any engine driven vehicle, balloons, water features, or have activities on the stand not previously covered in this manual, must advise the Organisers in writing as special rules and regulations and licensing arrangements may apply.

For example, balloons may be used as part of the stand display. However, the topside of the inflated balloon must not exceed the stand build height limit, please see page 40 for the Height Restrictions. It must not under any circumstances be released into the roof. Exhibitors are liable for any charges incurred whilst retrieving, or damage caused by, loose balloons.

Stand Sharers

It is essential that we know if, and how many, companies are sharing a stand. The stand holder is responsible for advising the Organisers of any company sharing their stand. Please contact your Account Manager or any other member of our Commercial team – Team Contacts and What We Do.

If sharers are not registered with us, they will not appear on the website OR be listed on the Show Map.

Storage (Packaging)

If you wish to store packing cases for the duration of the exhibition, contact our freight forwarding agent – International Lifting & Shipping (ILS).

On no account should exhibitors store product or empty packing cases behind their stands as this presents a fire risk. Offending items are liable to be removed and destroyed without warning. All product storage, for the duration of the show, should be contained within the stand area. Alternatively, exhibitors can re-stock their stand each morning between 0800 – 0900hrs.

We are not able to offer accessible secure product storage for the open period of the exhibition.

The venue cloakroom will open 30 minutes before the show and close 30 minutes after the show has closed. It is located next to the National Hall entrance. Stewards will direct visitors. Please note the National cloakroom can now take Contactless and Apple pay. The cloakroom will accept coats and personal items/ belongings only. The cloakroom staff will not be permitted to take products, or storage containers.
*Please note, the operation of this Cloakroom facility is subject to change depending on Covid-19 guidance, to be continually reviewed in line with government guidelines.


Everyone is talking about ‘Going Green’ and becoming a sustainable business, but what are people actually doing about it? Beginning to ‘Green’ your stand is easier than you think and all you have to do is start thinking and then practicing the 3 R’s:


REDUCE the amount of production and disposal materials involved in your stand build and displays in order to reduce/ eliminate waste. If you can’t REDUCE it, then when you’re done, can it be RE-USED? As a final option, can it be RECYCLED?

Please click here for some best practice advice for exhibiting more sustainably.

Tool Kit / Hygiene Box

It is useful to have a box on-site where you store of the useful bits and pieces that can easily be forgotten. This should include thing to help with the dressing of your stand such as scissors, Velcro, double sided, sticky tape, rubbish bags etc. You should also include other items that are useful for any coronavirus measures and / or Food Safety such as anti-bacterial spray / wipes, disposable masks etc.

PLEASE NOTE: Trolleys are NOT available to hire onsite so we would recommend bringing your own.

Travel to Olympia

It is quicker and easier to travel to Olympia by public transport.

  • Buses

Olympia is served by buses 9, 23, 27, 28, 49, 391 all of which stop within very short walking distance to the venue. The night buses close by are N9, N23, N27, N28. Please click here for other options. For up-to-date travel guidance please visit

  • London Underground

London Underground no longer runs weekday services from Earls Court to Kensington Olympia on the District Line. If you are travelling to Olympia by underground on a weekday we recommend you travel to a nearby station and then walk or take a bus. Here are some suggestions:

      • Take the Central Line to Shepherds Bush, it is a 25 minute walk OR change at Shepherds Bush for a 2 minute Overground train to Kensington (Olympia)
      • Barons Court (Piccadilly Line) is a 9 minute walk
      • Hammersmith Station (Hammersmith & City, Circle Line) is a 5 minute bus ride or 15 minute walk
      • High Street Kensington (Circle Line) is a 4 minute bus ride or 12 minute walk

For more information please visit or

  • Taxis

Black cabs can be hailed on the Hammersmith Road, and will drop off at the main entrance to the show.

Alternatively, you can use GLH which provides zero emission, fully electric or hybrid cards within the M25, or Minicabit which enables you to search the best cab deals and instantly book. Minicabit will provide you with a quote anywhere in the UK to Olympia.

  • Trains

Kensington Olympia mainline station runs up to ten trains an hour and provides direct access to Gatwick Airport, Clapham Junction, Watford Junction, Milton Keynes, Northampton, Rugby and Willesden Junction.

Please visit the National Rail website to book your ticket.

  • Flying

Olympia is easily reached from all four London airports. Please visit the Olympia Travel Page for more information.

Vehicle Entrance

Outside of the show open hours the National Hall is accessed through the following entrances:

Off Olympia Way:

BB Gate (4.4m h x 4.1m w)
B Gate (Pedestrian access)

Pedestrian access, for hand deliveries, can also be via B Gate off Olympia Way. Please work closely with the traffic marshalling team who are there to help you.

Venue Address

Independent Hotel Show 2021
Olympia Exhibition Centre
National Hall
Hammersmith Road
London W14 8UX UK

*Olympia Renovation Works Note – ‘On-going site development works’

Olympia is undergoing a £1 billion redevelopment project which will transform the venue into a world-class cultural hub. During the Independent Hotel Show 2021, there may be some restricted areas due to this on-going work. As Organisers, we are aware of this, and have put in place all measures to ensure that these will not cause a disruption to your event experience. You can find out more about the development plans here.


Olympia provides free unsupported Wi-Fi throughout the exhibition halls. If you require a more reliable connection, you can purchase Wi-Fi or a wired connection for the stand.

Please see the Internet Services Order Form for internet connection options or click here to view prices and order online. You can also find a guide on how to join Olympia’s free Wifi here.